New ideas and slogans appear online everyday. In today’s rapidly changing environment, the logos, packaging, and other identifying features of your business need to be protected. Registering a trademark can make your product stand out and provide a financial boost to your business.
What is Trademark Law?
A trademark is any recognizable symbol, word, design, or expression legally established to represent a company or product. These work to distinguish products, services, and companies; trademarks also represents the source, goodwill, and reputation associated with the product or service. As such, trademark law helps to protect these valuable assets for the brand that own them. Trademarks can include anything from brand names and logos, such as the Nike “Swoosh,” to slogans and product configurations. While it is true that “common law” rights exist without registration, to ensure you are properly protected, federal registration should be sought whenever possible.
Unlike patents, which are limited to the country of issuance and expire after 20 years, trademarks do not expire. In order to keep the trademark alive and protected, however, the registration owner must file required maintenance documents at regular (and regulated) intervals. This is why a comprehensive, individualized intellectual property strategy is so important, helping users to ensure the protections of the U.S. trademark office do not become invalid. The Law Office Of Zachary Hiller can help with this and all of your intellectual property needs.
What Can The Law Office of Zachary Hiller Do For My Business?
The Law Office of Zachary Hiller has extensive experience in trademark law, from obtaining trademarks as well as preventing competitors from obtaining similar marks. We will explain every aspect of the trademark process and create a plan of action that can best contribute to the success of your business. Mr. Hiller can help you protect your intellectual property by:
Identifying which of your ideas, logos, packaging, and wording can be trademarked.
Registering a trademark via the proper legal channels.
Preventing competitors from imitating your ideas through our trademark monitoring services.
Enforcing your rights in the event that a competitor challenges or disregards your investment.